Source: World Bank, November 12, 2008
Source: Juniper Research, September 30, 2008
Source: Juniper Research, September 3, 2008
Source: GSMA, February 12, 2007
Using PATbuy, customers can pay for products or services from participating merchants via mobile phone anywhere in the world.
For customers, PATbuy offers access to a limitless number of merchants from a single application on their mobile phone. Registered PATbuy customers can immediately make purchases at all participating merchants.
For merchants, PATbuy provides a single integration point and a simple service interface to reduce implementation time and cost, avoiding the need to address each customer’s bank individually, while allowing existing ecommerce investments to be leveraged. Upon completing a fast and easy integration, merchants can immediately accept payments from all registered PATbuy customers.
Examples: Person to Merchant
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End User Experience
Customers download the bank-branded PAT software to their mobile phone, giving them access to all PAT services available from their bank. They simply enter instructions by clicking selections on their mobile phone screen.
Abbreviated Call Flow
Benefits to Financial Institution
- Generate new fee income
- Easy access to merchants by phone number
- Leverage existing card payment networks
- Card issuing banks - increased interchange volume/fees and potential to charge a convenience fee
- Merchant acquiring banks – increased interchange volume/fees and increased traffic
- Ability to leverage existing processes, infrastructure and settlement network
- Increased “share of wallet”
- Innovative offerings to attract new customers
- Improved customer retention
- Tools to move the bank-issued credit card to top of customer’s wallet for mobile purchases
- Facility to grow and defend payments franchise
- A platform to innovate
Benefits to Merchants
- Provides a new channel for remote sales
- Provides a single integration point to take advantage of mobile commerce
- Fast and easy integration for the merchant
- Single service interface reduces implementation cost and integration risk
- No need to address each customer’s bank individually
- Leverages existing card payments processes and remote purchase systems
- Immediate access to all customers on the PAT network
Benefits to Bank Customers
- Greater convenience and mobility
- Bank brand they can trust
- Faster transactions by eliminating time consuming paperwork
- Confidence in the security of their personal information
- Potential cost savings to transfer funds
- Already own the required hardware (i.e., mobile phone)
- Favorites menu option allows for quick and easy re-ordering of items
- Flexibility of a single generic interface capable of accessing a limitless number of merchants and people
- Same look and feel of application regardless of merchant
- Convenient, fast, secure, low cost









