There will be over 5 billion mobile phone subscriptions worldwide in 2010. By the end of 2009, that number had already reached 4.6 billion subscriptions, or a 67 percent global penetration rate
Source: International Telecommunications Union,
February 23, 2010
Mobile Payments market to quadruple by 2014, reaching $630bn in value
Source: Juniper Research,
May 4, 2010
Nearly half of mobile phone users worldwide to make Mobile Payments by 2014
Source: Juniper Research,
April 21, 2010
The worldwide number of users of mobile banking and related services is forecasted to grow from 55 million users in 2009 at a compound annual growth rate (CAGR) of 59.2 percent to reach 894 million users in 2015
Source: Berg Insight,
April 23, 2010
The latest annual, quarterly and monthly data reported by central banks show that officially recorded remittance flows to developing countries reached $316 billion in 2009
Source: World Bank,
April 23, 2010

Mobile Commerce Daily

Obopay and Firethorn Face Chop as Citi Streamlines Mobile Strategy

Link to Article

Finextra.com | December 7, 2009

Citi has ended its three year mobile money test with Obopay and appears set to dump its relationship with m-banking supplier Firethorn as part of a global enterprise-wide evaluation of its wireless strategy.

The US giant has invested heavily in mobile banking and payments in recent years, working with mFoundry and contactless specialist Vivotech as well as Obopay and Firethorn.

Citi and Obopay launched a limited P2P payments trial for the bank's credit and debit card customers in Boston and Chicago in February 2007 before widening the trial out to all US customers the following year.

Citi, which has also invested in Obopay, says the test has now ended and the results are being evaluated.

Just last week, the bank's JV with South Korea's SK Telecom, Mobile Money Ventures (MMV), teamed with another vendor, called CPNI, on a similar person-to-person transfer service.

Another vendor that seems likely to be abandoned by Citi is Firethorn. The two partnered last year to provide the bank's credit card customers with access to real-time account information via their handsets.

However, Marylou Dowd, SVP, Citi Mobile, told American Banker that the bank is "re-evaluating" the relationship, with a decision likely in the next few months.

The change is part of a move to improve the cohesiveness of Citi's mobile strategy across units and geographies, Dowd told the magazine.